Ethics at Lingotion
Our ethical stance
At Lingotion, ethics is part of the design – not just a promise.
We build AI products for expressive, human-centered performance. That means respecting the people whose voices, likenesses, and creative labor make our technology possible, while being transparent about how our products are trained, used, and deployed. Our ethical approach guides product development, collaboration with actors, internal workflows, and marketing production.
Ethical AI in our product
All Lingotion AI products are exclusively trained on licensed training data for the purpose of generative ai, or other licences that allow the content to be used for generative ai training, such as public domain content.
We do not use any data scraped from internet, or copyright data, or gathered data under terms that do not allow for use in generative ai or any type of data that is legally or ethically challenged.
We do not use public AI models trained on undocumented or unlicensed training data.
We provide complete compliance documentation for all ai training data on request to our paying customers.
This lovely little Lingotion character is generated with Adobe Firefly and, to us, represents how actors get into their character roles when performing.
Ethical AI in marketing and communication
For generative images used in marketing and communication, Lingotion uses Adobe Firefly. Adobe Firefly is chosen because it is trained on licensed, openly available, or public-domain content, provides clear commercial usage rights & aligns well with our commitment to responsible content creation.
We do not use unlicensed generative image models for marketing materials, website content, or promotional assets. All AI-assisted content is reviewed by humans before publication.
Link to Adobe’s approach to generative AI with Adobe Firefly:
https://www.adobe.com/ai/overview/ethics.html#
Link to Adobe’s ethics principals:
https://www.adobe.com/cc-shared/assets/pdf/ai-ethics/adobe-ai-ethics-principles.pdf
Actors and creative professionals
Lingotion’s technology is built with actors, not instead of them. As explained throughout our website, we are taking the following stance when it comes to actor’s consent, compensation, and control:
- Explicit consent for all performances
- Clear usage rights defined upfront
- Fair compensation aligned with the scope of use
- No reuse outside agreed contexts
- No synthetic replication of an actor without permission
Actors retain their rights and control of their voice and performance, and all usage is defined, transparent, and limited in scope. We do not scrape voices, likenesses, or performances from public or private sources.
Human performance first
We use AI intentionally and responsibly – both in the AI engines we build as products, and in the AI tools we use internally for marketing and development.
In all cases, human judgment comes first. AI outputs are reviewed, filtered, and adjusted to ensure clarity, fairness, and ethical use.
Questions or feedback are always welcome at marketing@lingotion.com.